The main features of the project were presented such as the consortium, the length of the project, the aim of a Strategic Partnership, etc. The needs identified by the consortium at the start of the project were new skills for new jobs, formal and non-formal training, as well as open educational sources in the mixed fields of silver economy and tourism. Thus, Output 1 of the project, the Professional Profile, aims at identifying new skills and competences; Output 2 is the development of training contents; and Output 3, the Massive Open On-line Course (MOOC) is the implementation of an e-learning system.
Introduction to Design Thinking
The definition of Design Thinking, “a process, groups of methods and tools which allow us to generate innovations, new products and new services, or to improve ones that already exist” was presented to the audience and the 5 steps – Empathise, Define, Ideate, Prototype, Test – were detailed. Furthermore, 3 examples of Design Thinking were further explored: Extreme Users, the Empathy Map, and the Motivation Matrix.
Presentation of the MOOC and how to attend the course
The intended audience (tourism experts, vocational training organizations, etc.), the structure and the contents of the MOOC were described unit by unit, underlining key facts and important take-away messages. Euromontana then proceeded to connect to the MOOC platform to show in an interactive manner to the audience how to attend the MOOC. This was an opportunity to test the evaluation quiz at the end of Unit 1 on the attendants.
The format of the multiplier event was also chosen in a participative and interactive way with participants that could ask questions during the whole event and some of them could directly go to the platform to test the MOOC online.
During the Q&A that followed, the participants had further questions on the targeted audience; on how the partners intended to disseminate the MOOC; on the time to spend to work on the different Units and on the added value for the tourism operators on the ground of such a course. The platform used for the MOOC was considered sufficiently interactive and user-friendly.
Wrap-up and conclusions
The event was a success in the sense that several participants are interested in following the MOOC and/or disseminating it through their professional networks. Euromontana plans to disseminate the MOOC to the members of its network and also beyond, to other mountain stakeholders during the Mountain Business Event in Tarbes, France on 5-6-7 July 2017.
Euromontana also plans to liaise with other EU networks such as NECSTOUR network (a network of regions dedicated to tourism), DEFISMED (a network that has already developed various MOOCs on tourism) and ERRIN (a network of regions working on innovation with a specific working group on tourism).