Nuevo evento Silver Tourism en Eslovenia
6 Oct 2017

New multiplier event in Slovenia

On 4TH  October 2017, a Silver Tourism multiplier event was held in Laško, Slovenia. This multiplier event was attended by 14 representatives of 9 Slovenian destinations (Ljubljana, Polhov Gradec, Laško, Rogla Zreče, Kamnik, Kočevsko, Bela krajina, Nova Gorica and Brda), 6 representatives of 4 tourism businesses (TA GoodPlace, Thermana Laško, Nebesa – Hotel Jožef and Terme Snovik), a representative of Slovenian Tourist Board, a representative of New Tourism Institute, two experts in design thinking from Servis8 and 6 silver tourists. All participants are members of Slovenian Consortium of Green Destinations and Tourism Businesses.



The event was organized in a form of a workshop where participants got to learn design thinking tools and later used them on real people, ie. silver tourists. Following methods were used: interview, storytelling, card sorting, rapid prototyping and cultural probe. As a result, tourism programmes, suited for silver tourists, were created.




Silver Tourism project was presented at the workshop. All participants were invited to visit the project website and take part in MOOC.


Final evaluation of the event showed immense satisfaction of attendees. Design thinking tools were found to be extremely interesting and useful.